UNICRON HEAD BOOTH ATTENTION GRABBER SDCC 2019
Created for San Diego Comic-Con 2019, this massive Transformer head anchored Hasbro's monumental launch of the new Unicron figure. The announcement was historic, unveiling Hasbro's largest Transformers figure to date at over 27" tall,
a character first introduced in the 1986 animated film The Transformers: The Movie. The larger-than-life display featured corrugated construction, real plastic hoses, a clear pedestal to create a floating effect, and remote-controlled LED eyes.
Upon the convention's opening, the installation quickly became a viral sensation online.
MY CONTRIBUTION:
CONCEPT | DESIGN | GRAPHIC DESIGN | ENGINEERING TECH PACK | BOM
The massive Unicron head could be seen from everywhere on the exhibit floor
The clear pedestal
giving the illusion of floating, and light up, remote-controlled LED eyes
The actual Unicron toy open and ready for destruction
Unicron in planet mode